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Do I Need to Trademark in China?
🛡️ Trademark

Do I Need to Trademark in China?

📅 Game On Group
⏱️ 4 min read
✍️ Editor

Many Amazon sellers rush to register a US trademark — but have you considered a China trademark? Your US trademark does NOT protect you in China. Here's why this matters more than you think.

What is a Trademark?

A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. Common examples are the company's name, product name, logo, or illustration associated with the company/brand.

Why China Trademark Registration is Critical

Most eCommerce traders manufacture their products in China. They go through the whole R&D process with their Chinese supplier, sharing unique ideas that differentiate them from competitors. Any trader might find himself one day in a situation where a local Chinese supplier has recognized his success on Amazon and has "taken over" his brand.

This local supplier can register a trademark in China on your brand name and become the rightful owner of the brand in China. Yes, it is completely legal. Even though you are the real, authentic creators of this brand — you are now exposed to committing an offense and paying more for a brand that you have established.

⚠️ But I Already Have a US Trademark — Doesn't That Protect Me?

The answer is NO! Trademarks are territorial rights. There is no international registry that provides protection worldwide. If you have a US trademark — you are protected in the US, but in China... you're not.

Scenarios You May Face Without China Trademark

⚠
You will have to reach a signed agreement with the supplier and pay him to export goods from China — otherwise expect delays or confiscation.
⚠
You will not be able to use the brand in China unless the supplier agrees to sell you the trademark — and it will cost far more than registering it yourself initially.
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The same supplier will use your photos, counterfeit your products, and sell them under your brand name.

Benefits of China Trademark Registration

1
No factory or manufacturer can export your products from China customs without paying and reaching an agreement with you first.
2
You can sell your product and/or prevent its sale in China.
3
Quick royalties from factories that try to use your trademark on various websites — and easily block them.
4
Block any use of your trademark without your knowledge by creating a statement on China's warehouse computers.
5
Block the improper use of certificates — your certificate documents will only be yours.

How Much Does China Trademark Registration Cost?

Prices for registration range from $400 to $1,200, varying by number of items in the category and the type of categories required.

🏆 95% Success Rate — We'll Handle Everything

We have joined forces with a local law firm located near our offices in China, and together we have been registering trademarks in China for over 6 years. Our team is qualified, professional, has 95% success, and has already helped hundreds of traders successfully register trademarks in China.

Learn About Our Trademark Service
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